Aim to win your business game.
Find your focus, target and success
with highly effective coaching and copywriting.
Why is your business stalling?
How can you find your way back to purpose and prosperity?
Unblock what stands in your way, learn how to master your business and make it thrive.
Align your business mindset to be clear and motivated.
Design your product for your client’s needs.
Tell your brand story to be compelling and on point.
For an assessment of your business.
Then I can help you with:
1: Mindset coaching
Do you have a business mind? Or still that of an employee?
Running your own business means you can do what you love - so long as your mind is set that way.
Let’s align your values to your purpose with motivation and clarity.
2: Business design
Get to know what your perfect client really wants, and build that into your business.
Learn the game-thinking process while we redesign your business for success.
Learn the game-thinking business design system to find your target and give them what they love.
3: Copywriting
Catch your target’s eye and capture their heart with a great story.
Motivate them with a desire to take action.
Tell your brand story well.
Learn to master your brand story and motivate your prospects into action.
About me.
Long ago, I studied advertising and copywriting. I have a love of words and ideas, and it was a perfect way to put them together.
But I noticed that so many business owners weren’t doing what they love to do. They were doing something else, or had fallen out of alignment with their purpose, or couldn’t convey their passion to their customers.
Quite often their mind was going one way, and their heart another. I could give them great copywriting, sure, but that was just the tip of the arrow. Their mind and eye were misaligned.
So they were stuck - not growing and not knowing why.
I wanted to help them more, so I learned powerfully effective coaching techniques, to fix business owners’ minds and hearts as well as their story.
So now I coach business owners so that they are aligned with their own purpose and motivation, teach them game-thinking product design, and THEN write their content and copy.
That’s what I can do for you: Get your aim as right as your story.
What Our Customers Say…
Tell your story today.
Adventure and business success await! Let’s go!
Some of our happy clients
FAQs
How do I fix my business?
1
Let’s work out what the problem is first.
It could be your mindset: your actions not aligned to your values; or your product not aligned to your customer’s needs, or your message not telling the right story.
I will guide you through what is working and what is not, then coach you through the solution so we fix it together.
Not only will your business pick up the right clients, but you will find your own work more fulfilling too!
How do I write a business story?
2
Your customers love a story with them as the hero, solving their problems with your help. Stories create emotion, and emotion prompts action, which is to give you a call.
You and I will talk through how you make your customer the hero, and build a story around that so they want to pick up the phone and take up your offer.
What is good marketing in Australia?
3
Australian’s don’t buy quickly - we need good trust first.
To establish trust, you need a compelling story that tells who you are and why you love what you do.
And FINALLY: What can you do for me?
Not only will this get you more sales, but the relationships you build will be more fulfilling for you, giving you even more purpose!
Why is human copywriting better than AI?
4
AI will give you dry information that prompts no action that you weren’t going to take anyway.
AI can be a fine tool for quickening research, prompt when told to, to code or fill in a form, but can’t write to motivate humans.
Only humans can do this, and a good copywriter will create heart-felt stories that prompt enthusiastic actions.
So if you want humans to act, get a human to write.

