From concept to copywriting.

Business design coaching, game-thinking marketing and sharp copywriting to hit your mark.

Book your free consultation today

You have an idea. Something you could DO. Something you could BE.

You could just sit on that idea forever, watching the opportunities pass you by.

Or you can start today, get your mind right, get your business planned, develop your products and put them to the right market in the right position.

Succeed in business sooner than you think. Let’s write your story.

Together we will:

  • Troubleshoot your business attempts. Is it stuck? Let’s find out why.

  • Align your business with your strongest purpose so you’ll love what you do.

  • Develop products for market using the Game Thinking technique of business design.

  • Write a powerful story on all your marketing assets, with a valuable offer for your perfect clients.

 

Let’s get your business focussed and moving forward:

1: Align yourself

Business mindset coaching

What is your business, really?

I’ll dive in deep with you, find out what makes you and your business ideas tick.

You might find that you’re not as aligned as you could be, in which case I’ll help you with that.

Or you are aligned and we can get to writing some great copy about what you love to do.


Find clarity of purpose through business design coaching.

2: Test your client

Strategic marketing

Who are your clients, and why do they like you?

We take. a look at your products. The ones that succeed, the ones that don’t…

…and the ones that could work really well if only you knew what your customers loved about it.

Let’s dive in to product design, marketing strategy, the story and offer that will bring new customers in who will love to work with you.


Be guided through Game Thinking and learn how to develop a winning business.

3: Send your message

Copywriting pen

Great marketing and positioning will do only so much. You need to send that message with the accuracy of an arrow.

Let’s capture your prospect’s heart with a great story, move them, motivate them with a desire to take action.

Web copy, advertisements, videos with great scripts, social media posts and content blogs.

Excellent copywriting is the tip of your arrow. Let’s put it in flight.

Book your free consultation here
Stuart Black Melbourne Copywriter

More than just great copywriting.

For more than a decade, I have written advertising and marketing copy. I would boost businesses through exceptionally good story writing.

But that was not enough. Just being great at words just wasn’t doing it any more. I was stuck in a swamp without purpose.

I saw that there were so many entrepreneurs like myself, who had great ideas, but hadn’t put them into action. So many people not living up to their full potential. Including me.

Why did I like copywriting? It wasn’t just the words, but the PEOPLE. What I really loved was to help people to be the best they could be. To find their drive, and get them excited about what they loved to do!

I made this my mission: To help others with theirs.

I learned very effective coaching techniques, practiced getting to the heart of people’s purpose, to help them be clear and motivated, and design a career that lets you do exactly what you were made to do!

I found my purpose, which is to find YOUR purpose.

And THEN write your copy.

What Our Customers Say…

  • Kate Gorn Melbourne copywriting client

    Working with Stuart was an absolute game-changer for my business! ... Not only did his capture the essence of my brand perfectly, but their attention to detail and creativity truly set them apart.

    Kate Gorn, Founder of Hair Spa

  • Easy Tax copywriting client

    Stuart is fantastic! ... I cannot recommend him highly enough! Stuart is able to take it from your rough idea to a thing of beauty!

    Doug Rajkovic, Easy Tax & Accounting

  • Jesse-Lee Melbourne copywriting client

    Extremely engaging content - Stuart is highly recommended.

    Jesse-Lee Stringer, Barn Lights

  • Stu Stevens writing client Contest Yachts

    Great creativity is crucial for our business. I cannot thank Stu enough for the quality work he produces. It's always on time and delivered with a smile.

    Stu Stevens, Managing Director of Remap Online

Book your free session here

Or send me a message here and I’ll get right back to you:

Some of our happy clients

  • Austin Street CFO Services copywriting client

    Austin Street CFO Services

    Financial Business Advisor

  • Pixelstorm

    Pixelstorm

    Digital Marketing Agency

  • STUDIOHAWK' content writing client melbourne

    Studiohawk

    SEO Agency

  • Sentius logo

    Sentius

    Digital Marketing Agency

  • Required

    Required

    Financial Services

  • W Legal Group

    W Legal Group

    Property Lawyers

  • Hair Spa

    Hair Spa

    Hair Treatment Spa

  • Casey Air

    Casey Air

    Heating & Cooling Specialists

  • Easy Tax & Accounting

    Easy Tax & Accounting

    Small Business Finance and Personal Tax

FAQs

How do I fix my business?

1

Let’s work out what the problem is first.

It could be your mindset: your actions not aligned to your values; or your product not aligned to your customer’s needs, or your message not telling the right story.

I will guide you through what is working and what is not, then coach you through the solution so we fix it together.

Not only will your business pick up the right clients, but you will find your own work more fulfilling too!

How do I write a business story?

2

Your customers love a story with them as the hero, solving their problems with your help. Stories create emotion, and emotion prompts action, which is to give you a call.

You and I will talk through how you make your customer the hero, and build a story around that so they want to pick up the phone and take up your offer.

What is good marketing in Australia?

3

Australian’s don’t buy quickly - we need good trust first.

To establish trust, you need a compelling story that tells who you are and why you love what you do.

And FINALLY: What can you do for me?

Not only will this get you more sales, but the relationships you build will be more fulfilling for you, giving you even more purpose!

Why is human copywriting better than AI?

4

AI will give you dry information that prompts no action that you weren’t going to take anyway.

AI can be a fine tool for quickening research, prompt when told to, to code or fill in a form, but can’t write to motivate humans.

Only humans can do this, and a good copywriter will create heart-felt stories that prompt enthusiastic actions.

So if you want humans to act, get a human to write.