Build your business like a boss.

Business design, marketing strategy and story-based copywriting for your success.

 
Book your free session here

How can a great story bring great success to your business?

I will give your business clarity and character, a story that people will love to be part of, and a sense of purpose for you on your adventure.

Excellent brand strategy and story-based copywriting will do that for you.

Come join me on a call and I’ll show you

  1. How to build a business around what you love to do

  2. How to write your brand story to make the customer the hero

  3. How to offer your customers an experience that they will love

 

Choose your adventure:

  1. Story-based copywriting.

I work with you to develop great copy for your website, advertisements and content.

Much more than just wordsmithing, I get to know YOU, and why you love what you do.

We will also discover what your clients love about you (that’s your brand!) and write from there.

In the meantime, learn StoryBrand copywriting, and how powerful it is to attract and convert new clients.

2. Business design

Have a new idea and want to see if it’ll float?

In this course, you will be taken through the eight steps of Game Thinking business design to turn your idea into a story, find your superfan, find the fun, make a prototype and a sale before you’ve even launched.

And of course, you get killer copy.

3. Fractional team management

When you need a capable team manager, but just for a day or two per week, I’ve got you covered.

You’ll have your new products well managed, your team fully briefed, creative projects on track, training sorted and coaching provided.

With coaching from this fully qualified teacher and coach, your team will thrive in wisdom.

Ask me about gamification of your workplace.

Book in to see what your business can be
Stuart Black Melbourne Copywriter

More than just great copywriting.

Hello! I am Stuart; business design coach and copywriter.

I’ve been in the wordsmith game since the 90s, and have seen many great businesses live or die based on the story that that business tells.

But it goes deeper; people are often stuck in the story they tell themselves, and doing what they are not suited to doing.

They don’t know how to get back to doing their best work!

Well I’m here to change that, to find out what people love, why they got into business, and how to focus in on the work that will give them meaning and purpose, and grow the business into what will make them most proud of their careers.

…or I could just write your website. Up to you.

What Our Customers Say…

  • Kate Gorn Melbourne copywriting client

    Working with Stuart was an absolute game-changer for my business! ... Not only did his capture the essence of my brand perfectly, but their attention to detail and creativity truly set them apart.

    Kate Gorn, Founder of Hair Spa

  • Easy Tax copywriting client

    Stuart is fantastic! ... I cannot recommend him highly enough! Stuart is able to take it from your rough idea to a thing of beauty!

    Doug Rajkovic, Easy Tax & Accounting

  • Jesse-Lee Melbourne copywriting client

    Extremely engaging content - Stuart is highly recommended.

    Jesse-Lee Stringer, Barn Lights

  • Stu Stevens writing client Contest Yachts

    Great creativity is crucial for our business. I cannot thank Stu enough for the quality work he produces. It's always on time and delivered with a smile.

    Stu Stevens, Managing Director of Remap Online

For a FREE booklet on the Game On! method of product development,
Send me a message here!

Some of our happy clients

  • Austin Street CFO Services copywriting client

    Austin Street CFO Services

    Financial Business Advisor

  • Pixelstorm

    Pixelstorm

    Digital Marketing Agency

  • STUDIOHAWK' content writing client melbourne

    Studiohawk

    SEO Agency

  • Sentius logo

    Sentius

    Digital Marketing Agency

  • Required

    Required

    Financial Services

  • W Legal Group

    W Legal Group

    Property Lawyers

  • Hair Spa

    Hair Spa

    Hair Treatment Spa

  • Casey Air

    Casey Air

    Heating & Cooling Specialists

  • Easy Tax & Accounting

    Easy Tax & Accounting

    Small Business Finance and Personal Tax

FAQs

How do I fix my business?

1

Let’s work out what the problem is first.

It could be your mindset: your actions not aligned to your values; or your product not aligned to your customer’s needs, or your message not telling the right story.

I will guide you through what is working and what is not, then coach you through the solution so we fix it together.

Not only will your business pick up the right clients, but you will find your own work more fulfilling too!

How do I write a business story?

2

Your customers love a story with them as the hero, solving their problems with your help. Stories create emotion, and emotion prompts action, which is to give you a call.

You and I will talk through how you make your customer the hero, and build a story around that so they want to pick up the phone and take up your offer.

What is good marketing in Australia?

3

Australian’s don’t buy quickly - we need good trust first.

To establish trust, you need a compelling story that tells who you are and why you love what you do.

And FINALLY: What can you do for me?

Not only will this get you more sales, but the relationships you build will be more fulfilling for you, giving you even more purpose!

Why is human copywriting better than AI?

4

AI will give you dry information that prompts no action that you weren’t going to take anyway.

AI can be a fine tool for quickening research, prompt when told to, to code or fill in a form, but can’t write to motivate humans.

Only humans can do this, and a good copywriter will create heart-felt stories that prompt enthusiastic actions.

So if you want humans to act, get a human to write.